We’ve all seen the TikToks of Gyeongbokgung Palace and the Myeongdong street food stalls. They’re classics for a reason! But lately, when we talk to our guests, we hear the same thing: "I don't just want to see Korea; I want to feel like I live there." In 2026, the coolest way to experience Seoul isn't by ticking off landmarks—it’s by adopting the daily rhythm of a local. If you want to trade the "tourist bubbles" for something a bit more authentic, here is how you spend a da

If you walk through the streets of Seoul in 2026 and see a massive line snaking around a crumbling old warehouse, don’t keep walking—you’ve just found a "Pop-up Store." In Seoul, the traditional shopping mall is "out," and the temporary, high-concept experience is "in." These aren’t just shops; they are immersive playgrounds that disappear as quickly as they arrive. If you want to see the most creative side of Korea, you need to know where the pop-ups are. 📍 Where the Magic

Escape the skyscrapers and step into Korea’s living past.